Triple S
Brand exploration and ID for a brilliant new thing coming soon in South Bristol.
Triple S is a new creative space on North Street in South Bristol. Based in an old hair salon, the idea is that people working in the creative industries rent a desk on a long or short term basis, and then when they're not there the whole space becomes an exhibition venue, a tiny tiny nightclub, a lecture theatre or whatever really. It's mental.
Anyway, creatively, the idea is that the logo acts as a window into whatever's going on inside - its form is the space, and its fill is the content, if you see what I mean. To that end, its content will change regularly depending on who's just moved in or whatever the exhibition is at the moment or maybe it'll just have a big picture of LL Cool J in it. The point is, it's adaptable but recognisable.
Aside from the logo and S patterns here, I'm also doing a website, collateral and store branding. It's been pretty hard work, if I'm honest. Not least because what exactly Triple S is keeps on changing. That's why it's taken 6 BLOODY MONTHS. It's been emotional.