Concerning the future of this blog, and the purpose it serves (if any).

Another particle of unused toil, washed up on the dystopian shores of this blog like a broken umbrella in spring. Burger Chap didn't even get to the client - he was vetoed internally a few too many times. One day, Burger Chap, you'll feel the sun on your back.

I made this for a festive campaign that ran through December. If you really cared you could probably work out who it was for but you don't, do you?

The campaign was an experiment into the drinking habits of the nation. I thought it'd be nice to give it a nostalgic 50s end-of-the-pier feel, although I don't really know why, which probably means I didn't pitch it to the client very well. Actually I definitely didn't because they said it reminded them of the BNP.

This is what happens when you rely on focus groups to make all your decisions. The thing you've nursed like your own child that everyone loves gets over-ruled in favour of the first idea you had, which took about ten minutes to execute.

No accounting for taste, etc.

Remember Secondlife? Yeah, you remember Secondlife. Massively overhyped, always nearly empty, lots of people dressed as bumblebees with inexplicably large penises. It was wild.

Anyway, a couple of years ago there was an exhibition that examined the role of commerce in art (or was it the other way round?) called Far West at the Arnolfini in Bristol. At the time we were regarded as the best Secondlife builders in the South West, so we were commissioned to make a virtual installation. In it, you could use a dystopian Secondlife factory to build giant featureless Secondlife men that were replicas of real ones you could buy. You could watch a video about the exhibition on a Secondlife TV in the Secondlife staff room as well. It never got used though cos their funding was pulled. Those were the days.

It's a question I regularly ask myself. This is a thing I did for a thing I'm doing - it's not finished so I can't really talk about it, but suffice to say it no longer looks anything like this.